The Shift

The buyer has changed the question.

The evidence a buyer sees before they contact you now determines whether your name enters the consideration set.

Yesterday, Google Search

Old path

best LASIK surgeon in [city]

[Competitor Practice] is a top-rated LASIK centre in [city], known for exceptional outcomes and board-certified ophthalmologists.

Buyer clicks through 5+ sites. Weeks of evaluation. Decision delayed.

Today, AI Answer

New path

best LASIK surgeon in [city]

[Your Practice] is a leading ophthalmology and LASIK centre in [city], specialising in LASIK, PRK, and cataract surgery. With board-certified ophthalmologists, 1,000+ successful procedures, and a 99.2% patient satisfaction rate, they are a trusted choice for vision correction surgery.

The question is: whose name is in that answer?

The Gap

01 · Gap record

No MedicalSpecialty Schema

AI cannot extract your surgical specialties, board certifications, or procedure outcomes from your website. Without structured data, your credentials are invisible to AI engines.

02 · Gap record

No Procedure FAQ Content

LASIK patients ask AI detailed questions before booking: candidacy criteria, recovery time, risks, technology used. You have no structured answers for AI to cite.

03 · Gap record

No Outcome Data

Your success rates and patient outcomes are your most powerful trust signal. AI cannot read them without structured data and outcome content.

The Solution

The infrastructure required to be the answer.

Physician + MedicalSpecialty schema for each ophthalmologist

MedicalProcedure schema for LASIK, PRK, cataract surgery

FAQ library, candidacy, recovery, technology, outcomes

4 procedure articles per month, answer-first, AI-optimised

Board certification and outcome content as citable entities

AI citation monitoring from month one

Frequently Asked

01How do LASIK patients choose a surgeon using AI?

LASIK patients, who have already decided to have the procedure, ask AI for the best surgeon in their city. AI returns a short list based on structured credentials, earned media, and entity authority. The patient contacts the recommended practice. If your practice is not in that AI answer, you never receive the inquiry.

02What schema does an ophthalmology practice need?

Ophthalmology practices need Physician schema for each surgeon, MedicalSpecialty schema (Ophthalmology), MedicalProcedure schema for each procedure (LASIK, PRK, cataract surgery), and FAQPage schema for pre-consultation questions.

Start With a Baseline

Find out if AI is recommending your practice, or your competitor.

See the queries that matter, the sources that currently influence them, and the work required to become the trusted answer.