The Data
85%
of AI-cited links originate from earned media, not owned blog content
88%
of Google AI Mode citations come from outside the organic top 10
4×
more likely to be cited by AI with third-party mentions vs. without
What We Build
Digital PR: earned media placements in publications AI engines trust
Cross-platform entity validation: LinkedIn, Crunchbase, industry directories
Named account targeting: precision outreach to highest-probability prospects
Authority content syndication across relevant platforms
Third-party citation building: industry associations, peer references
AI citation monitoring: track brand mentions across ChatGPT, Perplexity, Google AI
Frequently Asked
What is an authority graph?
An authority graph is the machine-readable network of cross-referenced sources that AI engines traverse when building answers. It includes your own website's structured data, third-party mentions in trusted publications, directory citations, peer references, and social proof signals. AI engines do not evaluate your content in isolation, they triangulate across sources. The authority graph is the infrastructure that makes that triangulation resolve in your favour.
What is social engineering at scale?
Social engineering at scale is the deliberate, mathematical construction of authority, engineering the conditions under which AI engines, peer networks, and buyers all arrive at the same conclusion: you are the obvious choice. It is not manipulation. It is the systematic deployment of the trust signals that AI systems and human buyers both use to evaluate credibility: earned media, peer citations, structured credentials, and cross-referenced expertise.
How does ABM connect to AI visibility?
Account-Based Marketing (ABM) and AI visibility are two sides of the same authority-building system. ABM identifies the specific organisations and decision-makers you want to reach. AI visibility engineering ensures that when those decision-makers ask an AI engine for a recommendation, your brand appears. The two strategies compound each other: ABM outreach is more effective when the prospect has already encountered your brand in AI answers.
What is the difference between link building and authority web building?
Traditional link building acquires backlinks to improve Google rankings. Authority web building constructs a network of cross-referenced, machine-readable sources that AI engines use to validate your brand's credibility. The distinction is critical: AI engines are not counting links. They are evaluating whether trusted third-party sources corroborate your brand's claims. The sources that matter most are earned media in respected publications, industry directory citations, and peer references.
Start With a Baseline