The team behind Zennith's Marketing Engineering approach to AI visibility.
Zennith Agency · Generative Engine Optimisation
Ojas Deshmukh
Founder & Operating Officer
Applied MathematicsComputer ScienceInformation Systems
Ojas founded Zennith Agency on the thesis that marketing is a mathematical system, and the agency that treats it as such will always outperform the one that treats it as a creative exercise. His background in applied mathematics, computer science, and information systems is not a peripheral credential; It is the core product. Zennith's entire delivery stack, Bayesian Marketing Mix Modeling, entity graph architecture, information-theoretic content scoring, is a direct expression of that academic foundation applied to the problem of market dominance in the AI era.
MDMPHMBA, Indiana University Kelley School of Business
Sushant brings a rare combination of clinical depth, global health strategy, and business acumen to Zennith's leadership. As a physician with an MPH and MBA from Indiana University's Kelley School of Business, he has spent his career at the intersection of science, strategy, and institutional partnership. Currently serving at the International Vaccine Institute (IVI) as the Deputy Director General in Seoul, where he was named an Honorary Citizen in 2020, Sushant oversees Zennith's strategic direction, enterprise partnerships, and the clinical research vertical. His network spans pharma, biotech, and global health institutions across four continents.