JSON-LD structured data achieves 94% citation accuracy in large language models compared to 62% for unstructured plain text. These snippets are the fastest way to improve your AI search visibility. Paste each snippet into a <script type="application/ld+json"> tag in your page's <head>.
Replace all placeholder values (shown in quotes) with your actual information. All snippets are free to use and adapt.
Organisation
For any business or agency. The foundation of entity authority.
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Your Company Name",
"url": "https://yourwebsite.com",
"description": "One paragraph description of what your company does and who it serves.",
"foundingDate": "2024",
"sameAs": [
"https://www.linkedin.com/company/your-company",
"https://www.crunchbase.com/organization/your-company"
],
"knowsAbout": ["Your Primary Service", "Your Secondary Service"],
"areaServed": ["United Kingdom", "United States"]
}Person (Founder / Leadership)
For founders and key team members. Links the person to the organisation for entity verification.
{
"@context": "https://schema.org",
"@type": "Person",
"name": "Full Name",
"jobTitle": "Founder & CEO",
"worksFor": {
"@type": "Organization",
"name": "Your Company Name"
},
"sameAs": "https://www.linkedin.com/in/your-profile/",
"knowsAbout": ["Your Expertise Area 1", "Your Expertise Area 2"],
"alumniOf": {
"@type": "CollegeOrUniversity",
"name": "Your University"
}
}Service
For each service page. Tells AI engines exactly what service you provide and to whom.
{
"@context": "https://schema.org",
"@type": "Service",
"name": "Your Service Name",
"description": "One paragraph description of the service, who it is for, and what outcome it delivers.",
"provider": {
"@type": "Organization",
"name": "Your Company Name",
"url": "https://yourwebsite.com"
},
"serviceType": "Your Service Category",
"areaServed": "Global",
"audience": {
"@type": "Audience",
"audienceType": "Your Target Audience"
}
}FAQPage
For any page with questions and answers. One of the highest-citation schema types.
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is your first question?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Your direct, complete answer to the question. Write it as a standalone paragraph that makes sense without surrounding context."
}
},
{
"@type": "Question",
"name": "What is your second question?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Your direct, complete answer to the second question."
}
}
]
}MedicalOrganization
For healthcare providers, clinics, and medical practices. Required for medical entity authority.
{
"@context": "https://schema.org",
"@type": "MedicalOrganization",
"name": "Your Practice Name",
"url": "https://yourpractice.com",
"description": "Description of your practice, specialties, and patient population served.",
"medicalSpecialty": "Your Medical Specialty",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Your Street",
"addressLocality": "Your City",
"addressCountry": "GB"
},
"telephone": "+44-XXX-XXXX-XXXX",
"sameAs": [
"https://www.cqc.org.uk/location/your-location-id",
"https://www.nhs.uk/services/your-service-id"
]
}LegalService
For law firms and legal practices. Establishes legal entity authority for AI citation.
{
"@context": "https://schema.org",
"@type": "LegalService",
"name": "Your Law Firm Name",
"url": "https://yourlawfirm.com",
"description": "Description of your firm, practice areas, and client types served.",
"areaServed": "Your Geographic Area",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Your Street",
"addressLocality": "Your City",
"addressCountry": "GB"
},
"sameAs": [
"https://www.lawsociety.org.uk/find-a-solicitor/your-firm",
"https://www.linkedin.com/company/your-firm"
]
}DefinedTermSet (Glossary)
For glossary pages. Makes your definitions the authoritative source for AI citation.
{
"@context": "https://schema.org",
"@type": "DefinedTermSet",
"name": "Your Glossary Name",
"description": "Description of what this glossary covers and who it is for.",
"publisher": {
"@type": "Organization",
"name": "Your Company Name",
"url": "https://yourwebsite.com"
},
"hasDefinedTerm": [
{
"@type": "DefinedTerm",
"name": "Term Name",
"description": "Complete, standalone definition of the term.",
"inDefinedTermSet": "https://yourwebsite.com/glossary"
}
]
}ScholarlyArticle (Research Page)
For research publications and methodology documents. Highest citation authority schema type.
{
"@context": "https://schema.org",
"@type": "ScholarlyArticle",
"name": "Your Research Title",
"headline": "Short Headline",
"description": "One paragraph abstract suitable for AI extraction.",
"abstract": "150-word abstract. Write this as a standalone summary that makes sense without reading the full article. Include your key finding and its significance.",
"author": {
"@type": "Person",
"name": "Author Full Name",
"jobTitle": "Author Title",
"sameAs": "https://www.linkedin.com/in/author-profile/"
},
"publisher": {
"@type": "Organization",
"name": "Your Company Name"
},
"datePublished": "2026-01-01",
"url": "https://yourwebsite.com/research/article-slug",
"keywords": ["Keyword 1", "Keyword 2", "Keyword 3"]
}HowTo
For step-by-step guides. AI engines cite HowTo schema for procedural queries.
{
"@context": "https://schema.org",
"@type": "HowTo",
"name": "How to Do Your Task",
"description": "One sentence description of what this guide teaches.",
"step": [
{
"@type": "HowToStep",
"name": "Step 1 Name",
"text": "Complete description of what to do in this step. Be specific and actionable."
},
{
"@type": "HowToStep",
"name": "Step 2 Name",
"text": "Complete description of what to do in this step."
},
{
"@type": "HowToStep",
"name": "Step 3 Name",
"text": "Complete description of what to do in this step."
}
]
}Need a Custom Schema Implementation?
Zennith Agency implements full entity graph architecture as part of the GEO Infrastructure service. A free AI Visibility Audit shows you which schema types are missing from your current setup.