Dossier index
Zennith publishes technical and strategic material where an original, direct answer can help buyers understand how visibility is changing. Each item is structured for reading, reference, and responsible application.
The Mathification of Marketing
A published articulation of Bayesian inference, information theory, optimisation, and authority systems.
How AI Search Works
A technical guide to the systems that determine whether a brand is retrieved and cited.
GEO vs SEO
A direct comparison for leaders adapting their visibility strategy to AI-mediated discovery.
Marketopedia
An open reference library supporting practical marketing-engineering decisions.
Starting point
See the current citation surface first.
The AI Visibility Audit establishes the target questions, current recommendation surface, and the first workstream required to become a trusted answer.