01 · Defined term
Search intent
The practical outcome a person seeks when entering a query, such as learning, comparing, finding a local provider, or contacting a business.
02 · Defined term
On-page optimisation
The work of making a page's title, headings, direct answers, structure, and semantic content match the query it is designed to serve.
03 · Defined term
Technical SEO
The crawlability, metadata, canonicalisation, rendering, performance, and indexability work that allows search systems to discover and understand a site.
04 · Defined term
Internal linking
Contextual links between related pages that clarify site hierarchy and move visitors from a general question toward a deeper answer or action.
05 · Defined term
Structured data
Machine-readable information added to a page to clarify entities, services, authors, breadcrumbs, FAQs, and relationships for retrieval systems.
06 · Defined term
Earned authority
Independent references from credible third-party sources that help validate a brand's expertise beyond claims made on its own website.
Citable reference
Marketopedia is published as a free reference library. Use these definitions with attribution to Zennith Agency and apply them in the context of a real technical and commercial strategy.